New Big Brother Big Sisters Campaign Calls for More Men to Mentor.
ATTENTION MALE Y.U.P.S. MEMBERS::
Big Brothers Big Sisters is launching Phase II of its Campaign for Men to recruit more male mentors in communities across the United States.
Funded in part by a generous grant from the Arby’s Foundation and introduced last year, the campaign is aimed at attracting more male volunteers, particularly African-American and Hispanic men. More than 70 percent of the children waiting for mentors are boys, but only three out of every 10 inquiries about volunteering come from men.
Phase II of the campaign launches this month and will provide Big Brothers Big Sisters agencies across the country with targeted marketing materials to recruit African-American men. While more than a third of the Little Brothers served by the Big Brothers Big Sisters network are African-American, only 15 percent of the nonprofit organization’s male mentors are. Big Brothers Big Sisters agencies will receive African-American male recruiting videos, web, print and bus shelter ads and other outdoor media to run in their local markets. Agencies will also receive “100 Men in 100 Days” recruitment kits, developed and implemented successfully last year by Big Brothers Big Sisters’ Detroit agency.
In addition, Big Brothers Big Sisters agencies will receive African- American male recruiting videos. While more than a third of the Little Brothers served by the Big Brothers Big Sisters network are African-American, only 15 percent of the nonprofit organization’s male mentors are.Snippets from Big Brothers Big Sister website, bbbs.org, please visit their website for more info.
